Siggy in his presentation and post talked about the RSS feed and its application in virtual world. Derek pointed out the profound influence on monitoring various discussions on the products and the organisation.
Since journalists all place higher expectations on speed of the information delivery and exchange, RSS feed exactly could meet their needs, especially the moment they are following an ongoing crisis in an organisation. We all understand the important role an online press room plays in crisis communication. But imagine if practitioners had online press room updated while journalists missed the message that practitioners trying to distribute.
Since journalists all place higher expectations on speed of the information delivery and exchange, RSS feed exactly could meet their needs, especially the moment they are following an ongoing crisis in an organisation. We all understand the important role an online press room plays in crisis communication. But imagine if practitioners had online press room updated while journalists missed the message that practitioners trying to distribute.
In this way, neither of them had the benefits of online press room. Therefore, except understanding the benefits of RSS feeds by ourselves, we also should make effort to encourage journalists to subscribe RSS feeds to keep up-to-minute with every content change in organisational online press room.
1 comment:
A great idea Sherry! Perhaps we have been focusing too much on the receiving benefits of the RSS feeds instead of using them to get our message across.
Journalists complain about lack of time and too many e-mails. Subscribing to an RSS feed would be interesting but as Mattias rightly pointed out there's a fine line to tread. You'd have to be very selective not to get inundated with information. Love the idea behind this though.
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